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Proposal Template


Proposal Template

Whether you need a business proposal, bid proposal, or project proposal, these free proposal templates will help guide you in creating an attention-grabbing proposal that contains key information regarding objectives, strategy, and budget. Proposal submissions will automatically be converted into PDFs that are easy to print, pitch, and present.


A well-written business proposal can often mean the difference between winning or losing a prospective client. And in today’s tough times, with contracts dwindling, it’s more important than ever to have astandout proposal.

But, what are business proposals? How do you make them? What do you include in a business proposal? How long should a business proposal be?
We answer all of these questions and more in this in-depth guide to creating business proposals that will help you close more deals, make more sales and crush your business goals.  

What is a business proposal?


A business proposal is a document used by a B2B or business-facing company (this may not always be the case) where a seller aims to persuade a prospective buyer into buying their goods or services. 

What are the three types of business proposals?

1. Formally Solicited 
A formally solicited business proposal is made when you aim to respond to an official request for proposal. In this scenario, you know all the requirements and have more (if not all) information about a prospective buyer. You simply need to write a proposal for your buyer to evaluate. 

2. Informally Solicited 
Informally solicited business proposals come in where there isn’t an official request for a proposal. A prospective buyer is interested in your services and asks for a proposal so they can evaluate it. 
An informally solicited proposal requires a lot more research from your end as a seller as they are usually created out of informal conversations and not based on official requests which often contain more information.

3. Unsolicited 
Think of this like a marketing brochure or a cold email. Unsolicited business proposals will often be generic, one size fits all approach to business proposals and lacks any understanding of the buyer or their requirements. But with extra research, personalization and identifying customer pain points along with proposing a customized solution based on your buyer’s needs they can become very persuasive.


What is the purpose of a business proposal?


Essentially, a business proposal aims to streamline the B2B sales process (which is often complex) between you as a seller and a buyer by serving the dual purpose of acting as a source of information as well as a sales pitch aimed at convincing your buyer why they should buy what you have to offer.
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